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Insights, tutorials, and stories from our community

Creator Economy

How YouTube’s Enshitification Works (And How the Platform Really Makes Money)

If YouTube feels more annoying, more ad-heavy, and less creator-friendly than it used to, you’re not imagining it. This is a classic platform cycle where users get hooked, creators get dependent, and eventually the platform tightens control to extract maximum money.

JD
Jaivardhan Deshwal
2026-01-056 min read
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Social Media

Why 10K Followers Can Be Better Than 100K (Yes, Really)

Everyone chases follower count, but in reality a small, focused audience often beats a massive, random one. Depending on your niche and what you’re selling, 10,000 right people can easily outperform 100,000 wrong ones.

JD
Jaivardhan Deshwal
2026-01-055 min read
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Social Media

Why One Viral Reel Is Better Than 20 Non-Viral Ones

This might sound unfair, but on social media one viral reel can outperform months of consistent posting. Not because you didn’t work hard, but because platforms reward spikes, not averages. Once you understand this, a lot of frustration suddenly makes sense.

JD
Jaivardhan Deshwal
2026-01-055 min read
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Social Media

YouTube vs Instagram: What Actually Works and Why They Feel So Different

If you’ve ever wondered why Instagram feels exhausting while YouTube feels slow but meaningful, you’re not imagining things. These platforms are built very differently, and understanding that difference can save you a lot of time, energy, and frustration.

JD
Jaivardhan Deshwal
2026-01-056 min read
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Digital Marketing

How Small Influencers Are Powering Brand Content and Local Website Growth

Big influencers look glamorous, but for most small brands, they rarely make sense. Across cities like Delhi, small businesses are increasingly working with micro and local influencers to create content that feels real, costs less, and directly supports website traffic and sales.

JD
Jaivardhan Deshwal
2026-01-057 min read
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Digital Marketing

How Small Businesses in Delhi Are Using Social Media for Visibility and Sales

Walk through any market in Delhi today and you’ll notice something interesting. Shopkeepers are not just shouting offers anymore, they’re posting reels, replying to DMs, and sharing customer stories online. Social media has quietly become one of the strongest tools for small businesses in Delhi to gain visibility, drive sales, and build long-term growth.

JD
Jaivardhan Deshwal
2026-01-058 min read
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Digital Marketing

How Social Media Marketing Helps Small Businesses Grow in India

For small businesses in India, social media marketing is no longer optional. It has become one of the most practical and affordable ways to get noticed, build trust, and stay relevant in a highly competitive local market.

JD
Jaivardhan Deshwal
2026-01-056 min read
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Digital Marketing

Why Backlinking and Creating Online Content Still Matter

If there's one thing I've learned after working with websites, products, and online projects, it's this: visibility doesn't magically happen. You can have the best service or product in the world, but if people can't find you online, it almost doesn't exist. This is where creating content and backlinking your website quietly does the heavy lifting.

JD
Jaivardhan Deshwal
2026-01-057 min read
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